Summary Of Tata The Evolution Of A Corporate Brand

A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world’s first below US$ 2500 car), is set to change our perception of India’s oldest andmost respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league: a truly global brand.

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