Summary Of Relationship Marketing

Maximize corporate client retention via Relationship Marketing by Dr. P.N. Harikumar and Dr. Sudheer S. This core business textbook details customer relationship management (CRM) frameworks, brand loyalty strategies, and digital consumer engagement metrics. Highly recommended for MBA marketing students, retail business owners, and corporate sales managers, it outlines practical case studies on value co-creation, client trust architecture, and long-term profitability optimization in competitive modern marketplaces.

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