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Principles Of Marketing 17Ed

Author: Philip Kotler

Decode global consumer psychology with the legendary Principles of Marketing 17Ed by business guru Philip Kotler. This updated seventeenth edition management textbook breaks down digital branding campaigns, supply chain logistics, and strategic market segmentation frameworks. Ideal for BBA, B.Com, and MBA students. Shop online at Spectrashop to find verified business textbooks easily.

Language: English

Publisher: Pearson Education

Year of Publication: 2023

Binding Type: PAPERBACK

MRP: 970 INR

Your Price: ₹922.00

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Principles Of Marketing 17Ed

Summary Of Principles Of Marketing 17Ed

Build a flawless foundation in digital brand creation, value-driven consumer relationship building, and global marketing execution with the globally acclaimed Principles Of Marketing 17Ed, masterfully written by corporate visionaries Philip Kotler. Featured right now at Spectrashop, this legendary seventeenth edition commerce guide details target audience research models, competitive market tracking, digital advertising architectures, and international logistics frameworks through simple, real-world corporate case studies. It serves as an indispensable study guide and corporate asset for MBA students, startup company founders, and seasoned business executives across India preparing for top-tier analytical careers. Purchase your commerce bestseller online from Spectrashop today to secure student pricing.

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Weight0.5 kg
Dimensions8 × 1 × 10 cm

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