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Essentials Of Marketing Research

Author: W.G. Zikmund

Language: English

Publisher: Cengage

Year of Publication: 2002

Binding Type: PAPERBACK

MRP: 14597 INR

Your Price: ₹13,868.00

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Essentials Of Marketing Research

SKU 9780324182576 Categories , Tag Brand:

Summary Of Essentials Of Marketing Research

Master the modern data gathering techniques that drive successful business strategies in corporate environments. You can now buy Essentials Of Marketing Research by W.G. Zikmund online via Spectrashop to enjoy premium academic discounts. Released by the highly acclaimed South-Western Cengage Learning imprint, this accessible text offers management and BBA/MBA students across India a human-friendly approach to data collection, consumer sampling, and multivariate analytics. Filled with cross-functional business illustrations, it serves as a core textbook for university courses and startup managers aiming to optimize market positioning. Upgrade your commercial library with this top-rated educational resource today. Spectrashop guarantees genuine editions, secure transaction gateways, and fast doorstep delivery to your address.

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Weight0.5 kg
Dimensions8 × 1 × 10 cm

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