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E-Commerce Fundamentals and Applications

Author: Henry Chan

An essential textbook exploring the underlying technologies, protocols, security frameworks, and core business models required to build and manage successful e-commerce platforms.

Language: English

Publisher: John Wiley and Sons

Year of Publication: 2012

Binding Type: HARD COVER

MRP: 8848 INR

Your Price: ₹8,406.00

Availability: 1 in stock

E-Commerce Fundamentals and Applications

SKU 9971514117 Category Tag Brand:

Summary Of E-Commerce Fundamentals and Applications

A comprehensive introduction to the underlying technologies of e-commerce This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.

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Weight0.5 kg
Dimensions8 × 1 × 10 cm

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