Summary Of Customer Relationship Management in Housing

Optimize corporate client retention with Customer Relationship Management in Housing Finance Sector by Krishnakumary M.R. and Santhosh P. Thampi. This core retail management textbook details housing credit delivery systems, CRM data analytics software, and consumer engagement metrics. Highly recommended for mortgage bank managers, corporate sales executives, and MBA finance students, it provides actionable case studies on building client trust architecture, risk mitigation, and long-term business profitability.

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