Summary Of Customer Relationship Management

Drive corporate growth through consumer insights with Customer Relationship Management, co-authored by expert business analysts S Maklan and F Buttle. This advanced marketing textbook covers customer retention systems, big data analytics, brand loyalty, and database optimization workflows. Ideal for corporate strategists, marketing managers, and business administration students, this volume highlights data-driven decision-making. Learn practical frameworks for gathering intelligence, improving consumer satisfaction, and executing highly targeted promotional campaigns to achieve long-term competitive advantages in today digital marketplace.

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