Summary Of Customer Knowledge Management

Maximize corporate innovation using Customer Knowledge Management by Dr. P.N. Harikumar and Dr. Rekhamol O. This modern business textbook covers consumer behavior database tracking, collaborative human capital systems, and enterprise risk management models. Ideal for technology operations executives, startup entrepreneurs, and marketing management scholars, it provides practical case studies on data-driven workflow optimization, digital knowledge transfers, and competitive brand positioning to capture environment-conscious consumer bases.

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