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Consumer Behavior

Author: Leon G. Schiffman

Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies.

Language: English

Publisher: Pearson Education

Binding Type: PAPERBACK

Number of Pages: 704

MRP: 1070 INR

Your Price: ₹1,017.00

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Consumer Behavior

SKU 9789353069834 Categories , Brand:

Summary Of Consumer Behavior

Consumer Behavior is a highly recommended title for readers looking for quality content and reliable learning. This book offers engaging material, clear explanations, and long-term value for students, teachers, and general readers. Widely searched among books online, it is considered one of the best books for knowledge enhancement and reading enjoyment. If you want to buy books online that combine credibility, usefulness, and readability, this title is an excellent choice.

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Weight1.6 kg
Dimensions8 × 1 × 10 cm

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