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Consumer Behavior

Author: W.D. Hoyer

Language: English

Publisher: Cengage

Year of Publication: 2013

Binding Type: HARD COVER

MRP: 12735 INR

Your Price: ₹12,099.00

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Consumer Behavior

SKU 9781133435211 Categories , Tag Brand:

Summary Of Consumer Behavior

Looking to master the psychological foundations behind buyer decisions and modern market positioning? You can buy Consumer Behavior 6Ed by W.D. Hoyer online at the best price on Spectrashop. Published under the trusted Cengage Learning imprint, this authoritative management textbook provides MBA students, corporate marketing managers, and business analysts across India with a comprehensive framework to study brand loyalty, consumer memory, and cultural influences. It seamlessly translates intricate advertising data and psychological parameters into a highly readable, human-friendly format that helps businesses build stronger customer connections. Order your authentic reference edition today from Spectrashop to enjoy secure transaction gateways and prompt domestic tracking directly to your doorstep.

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Weight0.5 kg
Dimensions8 × 1 × 10 cm

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