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Communication Strategies For Corporate Leaders by Apoorva Bharadwaj and Pragyan Rath

Author: Apoorva Bharadwaj, Pragyan Rath

Publisher: Routledge

Year of Publication: 2018

Binding Type: PAPERBACK

MRP: 995 INR

Your Price: ₹946.00

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Communication Strategies For Corporate Leaders by Apoorva Bharadwaj and Pragyan Rath

Summary Of Communication Strategies For Corporate Leaders by Apoorva Bharadwaj and Pragyan Rath

Communication Strategies for Corporate Leaders: Implications for the Global Market by Apoorva Bharadwaj and Pragyan Rath is a definitive guide for navigating the complex modern business landscape. Published by Routledge, this book merges the sciences and liberal arts to offer an interdisciplinary approach to managerial communication.
The authors introduce innovative paradigms—such as using legal cross-examination tactics for persuasion and “problematisation” as a strategic tool—to resolve high-stakes conflicts and negotiations. By employing Harvard Business School case studies and diverse cultural references like Sherlock Holmes, the text provides actionable frameworks for global leaders to master professional influence and drive organizational success.

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Weight0.8 kg
Dimensions8 × 1 × 10 cm

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