Business Strategy In A Semiglobal Economy
Author: Panos Mourdoukoutas
Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time.
Language: English
Publisher: Prentice Hall India
Binding Type: PAPERBACK
Number of Pages: 231
MRP: 193 INR
Your Price: ₹176.00
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Business Strategy In A Semiglobal Economy
Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
| Weight | 0.5 kg |
|---|---|
| Dimensions | 8 × 1 × 10 cm |
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