Summary Of Advertising and Promotion in Mass Media

Maximize corporate commercial campaigns using Advertising and Promotion in Mass Media by K.K. Chaudhary. This foundational marketing textbook details integrated marketing communications (IMC), retail pricing strategies, and product life-cycle planning. Ideal for creative directors, startup entrepreneurs, and business administration undergraduates, it outlines actionable media planning models, client trust architecture development, and long-term business profitability metrics across volatile media landscapes.

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