4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach???creating an innovative teaching and learning solution built around today???s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide. MIS, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, giving the students an exposure to current examples from a wide variety of industries, and shows how businesses are incorporating information systems into their operations. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.