Book Summary of Marketing Research Marketing Research The book is an insightful and conscientious effort to present before the readers an erudite book into the field of marketing research, with special reference to social, cultural and political contests of the times the endeavour is to make readers familiar with the various facets of the field, taking into account current trends and practices, and entrench them deep into the rigmarole of the field About Author : Dinesh Tomar (b.1967) is a Company Secretary and Cost Accountant for Institute of Company Secretary and Institute of Cost and Work Accounts. He has 15 years of rigorous work experience in the area of finance. Contents : Preface 1. Introduction 2. Marketing Research Process 3. Types of Marketing Research 4. Marketing Research Strategies 5. Qualitative Research Practices 6. Customer Oriented Marketing Research 7. Analysis of Marketing Research 8. Marketing Research Ethics 9. Emerging Trends Bibliography Index