Listening, Speaking, Reading and Writing: The 2nd of the 4 essential skills for communication: Speaking. All you need for honing your speaking skills are the 3Ss: Stand up, courage is what it takes to stand up and speak, courage is also what it takes it takes to sit down and listen. Winston Churchill Speak up, speech is power: Speech is to persuade, to convert, to compel. Ralph Waldo Emerson shut up. It’s quite simple. Say what you have to say and when you come to a sentence with a grammatical ending, sit down. Winston Churchill Little Red Book of effective speaking skills will equip you with the basic canon of communication today, talk less and say more.