Summary Of Marketing Management

Revolutionize your corporate strategy and commercial insights with Marketing Management 8Ed, authored by the respected business academician J P Peter and published by McGraw Hill. Designed perfectly to align with modern business school curricula, this management textbook offers a comprehensive guide to brand development, consumer psychology, market segmentation, and digital campaign planning. MBA students, startup founders, and corporate sales managers throughout India will gain vital insights into building sustainable consumer loyalty loops. Shop original international business management and marketing books online at Spectrashop India. Discover elite books at unmatched prices.

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