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Marketing For Hospitality & Tourism

Author: Philip Kotler

Master service industry commercial growth with Marketing for Hospitality & Tourism by marketing expert Philip Kotler. This introductory business textbook covers resort marketing dynamics, digital guest engagement pathways, and corporate sales strategies for travel ecosystems. An excellent resource for BBA and hospitality diploma branches. Buy your core management books online today from Spectrashop.

Language: English

Publisher: Prentice Hall

Year of Publication: 1996

Binding Type: HARD COVER

MRP: 7972 INR

Your Price: ₹7,574.00

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Marketing For Hospitality & Tourism

Summary Of Marketing For Hospitality & Tourism

Navigate the fast-moving currents of global service sector branding, luxury customer relationship management, and international vacation logistics with Marketing For Hospitality & Tourism, written by the globally recognized marketing wizard Philip Kotler. Proudly featured on Spectrashop, this core management textbook analyzes consumer behavior shifts, target audience digital research, strategic restaurant pricing metrics, and hotel promotional frameworks. It is an indispensable reading requirement and professional asset for MBA hospitality majors, resort brand executives, and commercial business entrepreneurs throughout India looking to outsmart the competition. Buy this business marketing bestseller online at Spectrashop today to experience a seamless digital checkout and prompt nationwide delivery.

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Weight0.5 kg
Dimensions8 × 1 × 10 cm

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