Summary Of Marketing Management

This book is a comprehensive coverage of the entire syllabus of marketing Management for BBA, BBS, PGDM, MBA & M PHIL Programmes of Indian Universities and B-Schools including W.B Technical University, UPTU and other universities. The book has been written in a unique style with simple language and numerous examples with Case Studies Management Students will find the book friendly and very helpful. Marketing managers and Corporate Leaders would greatly benefit by using the book for specific purpose.

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