Outrage is everywhere—on the left and on the right—and many companies are finding themselves in the crosshairs. Go Fund Me was pressured to cut off funding to protesting truckers in Ottawa. Disney’s CEO was dragged down for mishandling both sides of Florida’s “”Don’t Say Gay”” law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties. People are angry with the world—in some cases, rightfully so—and now view companies as they do governments: as targets of their ire and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, such as handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.