This book provides a hands-on, reader-friendly guide to innovative strategies for increasing any hospital’s performance, especially into financial aspects. The book presents definitive how-to lists on initiatives such as: prioritizing the most profitable product lines, maximizing the economic return of the Internet, and integrating complementary medicine into the organization’s portfolio. Along with the lists are examples of organizations that have practiced these profitable techniques?within and outside the healthcare industry. Given today’s political uncertainty and volatile economic environment, this book just might be one of the best investments a healthcare executive can make. Table of Contents Foreword Preface Introduction 1. Streamline Operations Through Service Line Management 2. Use the Internet as a Management Tool 3. Enhance the System Through Co-opetition 4. Increase the Number of Insured to Enhance Income 5. Use Communication as an Economic Tool 6. Derive Financial Benefit from Complementary and Alternative Medicine 7. Take Economic Advantage of Retail and Visual Traffic Conclusion