India is home to the largest dairy herd in the world. It is a global leader in milk production. India also deploys a rampant cow-protection discourse against beef consumption and cow slaughter. Shifting the focus away from this contradictory zeal to the reality of the maltreatment of bovines, Mother Cow, Mother India shows us how their brutalization is integral to the functioning of the dairy industry. The calf is dumped aside, never allowed to suckle, while the mother fuels the wheels of profit. Industrialized violence against the “holy” cow is now a norm that sustains society, and like all norms it remains invisible.