With the growing importance of public relations in the government, in the public and the private sectors, and in various institutions and organisations, PR in India is fast emerging as a separate discipline, distinct from journalism or management. The present work, written in the Indian context, seeks to meet the varied requirements of students, teachers and PR personnel and practitioners, As a PR manual and guide, it is practical, comprehensive, and up-to-date, including the final recommendations of the Mac Bride Commission.

[Source: Allied Publishers]